The Coaches' and Consultants' Double Shot is a dual newsletter & social content ghostwriting service designed to consistently earn prospect trust and generate warm leads—without investing hours of your time into guesswork.

Newsletters and social content both have their place—so why not utilize both?

I wield both content types with the expertise of a martial artist specializing in swordplay and with the loving touch of a gardener tending to their roses.

We'll build you a content campaign playing to your brand's strengths, complete with a newsletter designed to educate and nurture prospects and short-form content designed to intrigue and impress.

Both content types will work together to build trust, generate interest, and nail your brand voice across multiple media channels.

Some content we could work with:

• SEO blog posts

• LinkedIn posts

• Instagram reels

• Threads posts

• Facebook posts & reels

• Newsletter campaigns

I work within all industries and with all content types. Schedule a call today to find out how I can help your brand grow!

The Problem

Most health & fitness coaches know they should be publishing weekly content that educates, inspires, and generates warm leads…But they don’t do it because:

• Writing takes too long

• They’re unsure what to say

• They can’t stay consistent

• They don’t have a strategy that ties content → attention → leads → sales

The result?They post randomly, inconsistently, and without direction — which means:

• No long-term audience growth

• No trust-building with prospects

• Fewer warm leads

• A brand that feels invisible in a crowded industry

Cause of the Problem

Coaches are already doing 100 things: client check-ins, calls, programming, marketing, sales…They don’t have the systems, time, or structure to write high-quality newsletters that:

• Educate their audience

• Feature stories and personal brand moments

• Create lead gen opportunities

• Convert attention into sales

Ultimate Negative Outcome if They Don’t Solve This

If they don’t fix the problem, the coach stays stuck with:

• Flatlined income

• Inconsistent lead flow

• A brand that never compounds

• Reliance on short-term social posting instead of long-term assets

• Constant pressure to sell because they’re not nurturing leads properly

The Solution (Your Service)

A done-for-you newsletter system that:

• Establishes them as an authority

• Showcases their coaching philosophy & personality

• Educates in a simple, actionable way

• Drives warm leads & applications

• Grows their list every week

• Builds a library of evergreen assets that compound forever

Dream Outcome

By Month 6, the coach has:

• A publishing machine that runs without them

• A growing email list filled with warm, high-quality leads

• An audience trained to see them as “their” coach

• A library of evergreen newsletters they can repurpose everywhere

• A newsletter that becomes a business asset — not a task

TANGIBLE DELIVERABLES (10–14)

For the Coach’s Newsletter Autopilot Package

1. Brand & Voice Extraction Session

A 60–90 minute call where I extract your story, style, beliefs, frameworks, and tone.This ensures every newsletter sounds authentically like you — so readers bond with your voice, not a ghostwriter’s.

2. Newsletter Positioning & Value Promise

I craft a positioning statement and “content promise” that tells readers exactly what they’ll get every issue.This creates consistency, brand clarity, and higher retention.

3. 3–5 Content Buckets (Education + Personal Brand + Lead-Gen)

I develop content buckets that balance:

• educational, actionable content

• personal brand stories

• soft-sell lead-gen piecesThis keeps your content fresh and builds trust on all fronts.

4. Lead-Gen Newsletter Frameworks

I create 3–4 templates specifically designed to nurture readers into coaching clients (without being pushy).Coaches fail here — this solves the “I don’t know how to sell in my newsletter” problem.

5. Weekly Newsletter Ghostwriting (1 or 2 per week depending on package)

You get beautifully written newsletters that:

• teach something actionable

• include a story or personal angle

• connect back to your coaching philosophy

• include subtle CTAs that move people closer to working with you

6. Social-Ready Repurposing Blurbs

Each newsletter comes with 2–4 short snippets for Instagram, TikTok, LinkedIn, or Facebook.This turns one asset into multiple posts — increasing reach and list growth.

7. Audience Growth Hooks & CTAs

I craft compelling newsletter opt-in hooks to help you grow your list faster.These can be used on social, your website, and even in your bio.

8. Monthly Analytics Report & Direction

You get a monthly insight report showing:

• top-performing topics

• subject line analysis

• reader engagement

• what’s driving sign-upsPlus next steps to continually sharpen growth & conversion.

9. Subject Line A/B Testing

Every newsletter gets A/B tested subject lines to improve open rates and gather data on reader preferences.

10. High-Impact Lead Magnet Ideation

Each quarter, I recommend 1–2 list-building ideas (guides, challenges, cheat sheets, etc.).This helps you consistently grow your list with the right people.

11. The Evergreen Newsletter Library

I keep a growing database of your evergreen newsletters & high performers.This becomes your “Content Vault” you can reuse, republish, and repurpose forever.

12. Inbox Management (Positive + Negative Engagement)

I monitor the newsletter inbox, flag warm leads, and funnel inquiries toward coaching applications or your sales process.

13. Platform Setup & Optimization

If needed, I set up or optimize your newsletter platform, automations, tagging, and analytics so everything is clean and functional.

14. Quarterly Reader Surveys

We send short 2-minute surveys to collect insights, audience pain points, and future content ideas — keeping your content buyer-aligned.

6-MONTH PROJECT TIMELINE

This is a 6-month building and optimization process.Yes, we publish monthly — but we're building toward something bigger:an audience-growth engine + a consistent warm lead flow.

Month 1 — Foundation & Launch

• Brand extraction

• Positioning

• Content buckets

• First 4–8 newsletters

• Platform setup

• Growth hooks & CTA optimizationGoal: Launch a polished, consistent weekly newsletter.

Month 2 — Early Growth & Optimization

• A/B testing

• Analytics review

• Start building their Evergreen LibraryGoal: Improve open rates + refine messaging & tone.

Month 3 — Authority & Lead-Gen Alignment

• Lead-gen newsletters introduced

• First lead magnet ideation

• Social repurposing begins to attract consistent trafficGoal: Warm lead flow begins improving.

Month 4 — Growth Acceleration

• Consistent educational + personal brand hybrid content

• Audience surveys & feedback loop

• Heavy repurposing to drive list growthGoal: List growth + higher engagement.

Month 5 — Conversion Optimization

• Deep dive analytics

• More aggressive (but natural) lead-gen integration

• CTA testingGoal: More coaching inquiries + higher reply rate from readers.

Month 6 — System Maturity

• Evergreen library established

• Consistent leads

• Authority locked in

• Predictable content machine is builtGoal: A newsletter that grows your business even when you’re not working.

PRICE ANCHOR

If a coach wanted to replace this service internally, they’d need:

• A writer

• A strategist

• A brand voice editor

• A funnel-minded marketer

• A social repurposing assistant

Hiring for all those skills = $90,000–$130,000/year(roughly $7.5k–$11k/month)

And doing it themselves?Easily 15–20 hours per week — time they can’t spend coaching or selling.

Instead, they get a full team’s worth of leverage for a fraction of the cost.

THE PACKAGES

PACKAGE #1 — Coach’s Newsletter Autopilot

$3,000/month

• 1 Newsletter per week (4/month)

• 2–4 repurposed social snippets per newsletter

• A/B subject line testing

• Monthly analytics report

• Inbox monitoring

• Platform optimization

• Newsletter Evergreen Library

• Quarterly reader survey

• Growth hooks + CTA setup

This is perfect for coaches who want authority + consistent warm lead nurturing.

PACKAGE #2 — Coach’s Newsletter Accelerator

$5,500/month

Everything in Autopilot, plus:

• 2 newsletters per week (8/month)

• 8–12 repurposed social snippets per week

• Lead magnet creation (1 per quarter)

• More aggressive audience growth strategy

• Higher-touch lead-gen optimization

• Bi-weekly analytics & strategy adjustments

Ideal for coaches who want:faster audience growth, higher engagement, and more predictable inbound leads.

PRE-PAYMENT DISCOUNT (SCRIPT)

Here’s your client-facing script:

For the Autopilot Package

“Because this is a 6-month project, the total comes to $18,000 ($3,000 × 6).If you’d like to pre-pay the full project upfront — which many coaches prefer for simplicity —I’m happy to offer a 15% discount, bringing the total down to $15,300.”

For the Accelerator Package

“The 6-month project total comes to $33,000 ($5,500 × 6).If you prefer to pre-pay, I’m happy to give you a full month for free,bringing the total down to $27,500.”

And you end with:

“Monthly or full pre-payment both work great — whichever is easiest for you.”

How it works:

What if you want me to do retainer work?

If you would like me to do retainer work for a set or indeterminate timeframe, we'll discuss that ahead of time and include the proper terms in our contract.

I'm plenty happy to do retainer work for as short or long of a timeframe as you need me!

Previous Testimonials

Find examples of my work in my portfolio.